Resources for the New Environmentalist

Go green by investing in research and education.

How to Research, Shop, Work and Live Green

By Patricia Faulhaber June 29th, 2009 - 01:14 pm PT

Faith Popcorn, the "Nostradamus of American marketing", wrote The Popcorn Report, (1991, HarperCollins, New York, NY) about trends that would shape the 1990s and trend #10 was S.O.S. (Save Our Society). Popcorn foresaw the nation's move to save the environment 18 years ago and wrote, "Awareness of the need to save our society is at an all-time high. There are no 'we didn't know' excuses anymore."

The ecomall.com is a great reference site to learn about green companies and products from air purification to clothing, travel, computer products and business-to-business. Call around to the local universities or colleges to see if they are offering continuing education classes on going green.

Green Experts

There are many go-to go-green experts in automotive, paper products, office products, cleaning products, construction and landscaping. For example, Todd Pugh, CEO and President of Todd's Environscapes, Inc is a landscape company in Louisville, Ohio drives fewer trucks to landscaping projects, offers organic fertilizers, IPM (Integrated Pest Management), recycle yard wastes they collect from jobs, recycle cardboard and paper and they use synthetic oil.

Shop Green

A quick and easy education can be found in the grocery store and hardware store aisles. Clorox Green Works, Seventh Generation (who is producing a long list of green cleaning products) OdoBan Earth Choice, and Vermont Soap Works Liquid Sunshine are just a few of the product names that are making their way to stores.

All types of eco-friendly clothing, health and beauty products, and gifts can be found online at environmental-wise stores such as etsy.com.