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Looking At The Numbers: June 26 To July 2

Amidst the new shake up hitting the McCain Campaign it was announced that Republican Strategist Steve Schmidt, seen trailing McCain, will take over the day to day operations of the campaign (Mary Altaffer/Associated Press).

It is necessary then for Senator McCain to realize that something just isn't clicking amidst his current strategy and make the proper steps to rectify the errors before they become synonymous with his campaign.

By Citizen Correspondent Wyatt McIntyre

Date Posted: 07/02/08

Reader Rating:

The second time around...Well, amidst what is being called ""unforced errors in the campaign" or a series of foreseeable problems for the campaign of Presumptive Republican Nominee Arizona Senator John McCain, a campaign shake up, the likes of which haven't been seen since last summer amidst the early days of the primary battle for the GOP nod, has been announced. Taking hits in fundraising, polling and support levels as he sought to build momentum for his Presidential bid, it became apparent that something needed to be done, the messaging was resonating, he was losing ground to New York Mayor Rudy Giuliani, former Massachusetts Senator Mitt Romney and even the proverbial dark horse former Arkansas Governor Mike Huckabee, and his campaign had little idea how to deal with it.

The shake up marked a major turning point for McCain and for his campaign, the communication strategy shifted, the messaging changed, he had an easier time coming off more natural and he stayed on point, focusing his attention to the areas of his greatest strength. He would take a victory in New Hampshire, the first real test of his strength, sail to an easy take in South Carolina and, in a winner take all fight, would secure his status as the front runner in Florida.

Within a short time he was an unstoppable force. First it would be former Tennessee Senator Fred Thompson, then Guiliani, before Romney and finally Huckabee, each of them falling in their own time, leaving an unrestricted road to the convention and the nomination for the Senator most were, at one point or another, willing to write off.

Now, amidst a few gaffes and missteps, with polling numbers that trail his principle rival, Illinois Senator Barack Obama, it seems that Senator McCain is hoping to rekindle that magic and use it to get his campaign back on the right track.

It's perhaps not hard to see why...

There has been very little that have changed in the polling numbers between Senator Obama and Senator McCain according to the recent daily tracking numbers according to the Rasmussen Report's Daily Polls. Last week the Arizona Senator claimed 40 percent of the hard support, while the Democrat hopeful claimed 46, a week later it remains a 40 - 46 split. The difference lies in the soft support though, the voters crucial to both campaigns if they hope to win. While Obama has remained consistent at 49 percent of that support McCain has dropped from 45 to 44.