Arts & Entertainment

I Was At The Pemberton Music Festival

By Citizen Correspondent Jaime Lord
Date Posted: 07/29/08
Reader Rating: rating

I’m just going to say it: I was disappointed with the Pemberton Music Festival, which filled a British Columbian valley with music for three days this past weekend. Of course there were some musical highlights, such as the Tom Petty sing-a-long and the haunting sounds of Black Mountain, as well as a few moments of stunning imagery due to the idyllic location, the ever present clouds of dust, and the sun setting upon a wandering crowd of 40, 000, but all in all, it left something to be desired.

Young adults, scantily clad, the men in board shorts and bare chests, the women in anything from self-constructed, denim, crotchless chaps, to underwear and, well, bare chests, scampered about, waiting in ridiculously long lines to buy $7-dollar beers or to gain a coveted spot in the Bacardi B-live tent where dance music and rum abounded.

Male cheers of “YEAHHHHH F*CK YEAAHHHH” invaded the spicy air at random and were immediately met with enthusiastic squeals of feminine response. One man standing next to me during the Coldplay performance chugged a smuggled Budweiser and loudly declared to the world his association with what he called the UPF, the Ultimate Party Force.

I suppose that this kind of behavior can be expected when 40, 000 people gather in the mountains for a midsummer weekend of music and camping, but when this behavior is adopted by 80 per cent of the attendees, the atmosphere, that is so crucial at a festival, becomes somewhat altered for the remaining 20 per cent who may have a different idea of festival enjoyment, like children, for example.

Though the festival was free for children under seven, there did not appear to be an abundance of families in attendance. Perhaps this was due to parental foresight, or perhaps children think Jay-Z is a has-been. In any case, if I had children I would certainly be wary about bringing them to Pemberton, unless I needed a reason to instigate the birds and the bees discussion.

I’m not trying to be a hater. For the inaugural festival, the organizers did a rather comprehensive job of taking care of details.


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Re: I Was At The Pemberton Music Festival

By luyendao, July 29, 2008 at 17:58

Hi Jaime, great to hear some I-Witness from someone who was actually there, i've been following the Pemberton festival via CBC stories, which is definitely not a way to evaluate, but certainly not judge a festival.

I'm guessing that we're at a certain age group where good fun is good fun, but we're also looking for something a bit deeper than "ultimate partying", maybe i'm reading it wrong, but that's why i don't attend music festivals at the tender age of 34 anymore...just different interests, even though individually i'd still listen to great performers, i prefer subdued environments, i like seeing families and kids around, the random debauchery of youth is best reserved for the youthful...for people like me who's done a bit of all it, the structured isn't all that bad ;-)

Forgive my rant, thanks for your story, i do hope they work out the kinks next year...Pemberton is a great place by the sounds of it, I'd like to visit there (minus the dust clouds!!).

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